Amazon is a BEAST. They’re basically like Google for buyers. Unfortunately there’s not a lot of third party tools like the Google Keyword Planner tool out there to help online marketers decide what keywords visitors are searching for. And when you understand just how big and how powerful Amazon really is, just being about to optimize and rank your product for one or two keywords could mean the difference between a $10 month and an $10,000 month.
Luckily there are a few tools out there. One of them is MerchantWords. Now, their website looks like it was designed by a 4th grader, but from what I’ve heard it is one of the best resources you have at your disposal. And it’s not very pricey at all. They basically have two plans. A Pro plan a their Enterprise edition. For most affiliate marketers all you’ll need is the Pro plan. If you’re moving a crazy amount of products and SKUs or have a whole team working for you, then you might consider the Enterprise edition.
But, check it out. Try it out. And see if it’s something that can help you find low hanging fruit buyer keywords that you can optimize and rank your products for.