So, you’ve probably heard lots of other marketers talking about how you need to be building an email list.
And that advice is absolutely true.
See, most advertising that you do online is going to lose you money on the front end…period.
It doesn’t matter if you’re running Facebook ads, Instagram ads, Pinterest, YouTube, etc…you name it.
Your one goal for running ads in all those places is really just to break even…
Basically to acquire a new customer for zero dollars.
If you can acquire new customers every day for free…then you can monetize those customers and leads on the back end over and over again…and eventually make a healthy profit.
And that’s where having an email list comes in.
Email gives you a much more personal way to communicate with your audience, and your email subscribers (that know, like and trust you) are much more likely to take action and buy products from you than people that come across your name or product for the first time on social media.
But how do you build an email list?
Well, there are lots of different ways, but I’m going to focus on one of the quickest ways, which is by purchasing solo ads.
With solo ads are you are essentially paying to “rent” someone else’s email list, in order to build your own.
So, what are all the tools and resources you need for building an email list using solo ads?
First off, you’re going to need an autoresponder. Now, you can pick whichever one you choose, but personally I prefer ConvertKit.
I’ve used other autoresponder services in the past and ConvertKit has the most intuitive and easy-to-use back office by far.
Autoresponders mostly have the same general features, but ConvertKit just makes using those features really really simple. They have a introduction tutorial that walks you through the basic features and how to use them as soon as you sign up.
So, once you have your autoresponder (which is the way you’re going to collect email addresses and communicate with those prospects) you’re going to need a tool to collect those email addresses in the first place.
Now, ConvertKit has it’s own landing page tool included in their service if you want to start there. It’s somewhat customizable, but pretty basic. However, if you want full customization on exactly how your message and offer looks, I would highly recommend investing in ClickFunnels.
And don’t worry, I know the next thing on your mind is “oh my god! but I’m not a copywriter!!”. Not a problem…ClickFunnels actually has another tool to help you quickly write high converting sales messages in a few clicks of a button. That tool is called Funnel Scripts.
Now, that you’ve got your autoresponder, squeeze page tool and sales message taken care of, the last thing you’ll need is high quality targeted solo ad traffic.
There are plenty of solo ad vendors when it comes to Internet marketing/biz opp/make money online, however I would start with these…
So, once you have your autoresponder setup and connected to your ClickFunnels account, you would just give your squeeze page/landing page link to the solo ad vendor and wait for the traffic to pour in.
Now, a few additional tips I want to add.
The solo ad vendors that I recommend are typically high quality, so you don’t have to worry about getting screwed over and taken advantage of…however, that’s not always the case and you always want to protect yourself. That’s why if you’re serious about buying solo ads and you use other vendors in the future, it would be a very very wise idea to invest in a click tracking tool, so that you aren’t in the dark about the traffic that you are buying. Basically, with a click tracking tool, you would mask your link that you give to the solo ad vendor with the click track link, and you from within your tracking account you would be all the stats of whoever clicked on your link, such as country, etc…and you would be able to tell whether or not the vendor you’re buying from actually delivered what they promised, instead of just taking their word. And the best tool on the market for this is called ClickMagick.
And then lastly, it would be a very good idea once you collect your emails from the solo ad vendors, to run those leads through a welcome email sequence. You can either write this sequence yourself, or sometimes offers and product launches have swipe files that they’ve prepared for you to help you promote their products. You could simply use one of those…you don’t have to overcomplicate this stuff.
Remember, you’re number one goal in buying traffic is for your offer to cancel out the cost of it. If you end up making a profit on the front end, great. But many times you won’t.
You’ll make your profits on the back end, from building a relationship with that list, and emailing them over and over again. And the welcome email sequence that you run them through will help you start to build that initial relationship with those leads, so that they can begin to like and trust you.
If you repeat this process over and over again, you should be able to reach 10,000 email subscribers in a very short amount of time. And once you do, assuming that each subscriber on your list is worth an average of $1/month…you should be able to achieve the $10k/month income level month after month moving forward, by continuing to nurture that list by providing value and sending them relevant offers on a regular basis.